The Science of Marketing Data for Non-Data Scientists 

The Science of Marketing Data for Non-Data Scientists– David Bradley

Data is at the core of all successful marketing initiatives. Yet, marketers still struggle to use data effectively.

Furthermore, with the added importance of data in recent years, data scientists have joined organizations. A challenge in communication between data scientists and marketers arose, as marketers do not know what to ask for, how to ask for it, and how to connect data findings to business results and relevance.

In this talk, David helps marketers understand how to approach marketing data and its application to marketing and data to produce more effective results, clearer communication, and greater confidence in all marketing activities.