Wednesday, April 10, 2019
11:30 AM to 1:00 PM

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Handlery Hotel San Diego 
950 Hotel Cir N
San Diego, CA 92108

Driving Directions


Becky Scheible
Ferguson Pape Baldwin Architects

Spring Renewal

Spring has sprung! As we usher in the warmer weather, we welcome the season of change and renewal. Stretching from Coastal North County to the South Bay and East County, San Diego neighborhoods are experiencing a tremendous rebirth. We are witnessing the repurpose of historical properties, creation of flexible use industrial construction, vast neighborhood revitalization, innovative food and beverage space design and the accommodation of the emerging cannabis market. Our once sleepy beach town is experiencing a vibrant renaissance and joining the ranks of a world class city. Join SMPS San Diego for lunch on Wednesday, April 10th, as we listen to our region’s development pioneers share their efforts to weave San Diego’s history and culture with innovation and sustainability while defining the landscape that will shape San Diego in the 21st century.


Beryl Forman, Marketing and Mobility Coordinator for the El Cajon Boulevard Business Improvement Association

Upon moving to San Diego 14 years ago, Beryl Forman became immediately interested in the amount of new development, and had a strong desire to stay and watch the city redevelop. She decided to pursue a Professional Certificate in Urban Planning and Development at UCSD, following a Master’s Degree in City Planning at SDSU. Before long, Beryl began working for the El Cajon Boulevard Business Improvement Association, and was given the title ‘Ms. Boulevard’ by the North Park News. The Boulevard BIA is a business improvement district that stretches some 60 blocks along El Cajon Boulevard, through the communities of University Heights, North Park, Normal Heights, Kensington, Talmadge and City Heights. The organization's main goal is to revitalize and promote the more than 1,000 businesses along the El Cajon Boulevard corridor.

Beryl thoroughly enjoys the work she does to revitalize and promote El Cajon Boulevard.  She believes it is an honor to work with such a well-established organization, and it has steered her interest towards revitalizing historic and ethnically diverse urban neighborhoods. The BIA has allowed her the opportunity to work on significant collaborative projects which include the development of a culturally designated Little Saigon District, public art and placemaking initiatives including Take Back the Alley and Fair@44, along with strategizing and implementing economic development efforts for the Boulevard. 

Beryl has found that by embracing projects that involve the collaboration of multiple partners, more can be accomplished and more people benefit. As Mahatma Gandhi said, “Be the change that you want to see in the world." Beryl strongly believes that City Planning is a tool to create that change, which is why she geared her graduate thesis on the San Diego, Tijuana Cross Border Region, titled "Bi-National Placemaking and Implementation." Through dedication and hard work, Beryl was recently named one of San Diego Daily Transcript's Influential Women for 2019.

Kristen Victor, Creator, Sustainability Matters

Kristen founded Sustainability Matters in 2009, a consulting firm, catalyzing civic ecology, a fluid pattern of relations between humans, their ecosystem and the economy.  Kristen collectively transforms business from traditional methods to regenerative, long-term vibrancy. 

Kristen received her higher education degree with an emphasis in Biology and continued her Design post-graduate studies at the Art Institute of Chicago.  With more than 20 years of experience in design, construction and technology integration, Kristen has committed the last 10 years working within neighborhoods and communities, guiding with forward thinking leadership, defined by experiential opportunities through application-based policy, striving to influence decision makers on the multi-benefits of sustainable development. 

Sustainability Matters is committed to leading the transformation necessary, for a paradigm shift towards civic ecology, a process for creating vibrant sustainable communities.

Recent sustainability project implementation: Pacific Beach EcoDistrict – San Diego, California 

Lincoln Fish, Chief Executive Officer, OutCo

OutCo is a an investment and management company in Southern California focused on setting the highest standards for the growth, cultivation and extraction of legal cannabis as well as the business operations and standards of ancillary businesses that support the industry. OutCo was formed in 2014 and owns the first licensed dispensary continually operating in San Diego County and has accomplished a number of firsts in the cannabis industry including operating the first approved, legal grow on Indian Land in Southern California, possessing the first cultivation building permit issued in Southern California and the first extraction facility permitted in San Diego County.

With more than 30 years’ experience as an entrepreneur, Lincoln possesses a formidable background in strategy, finance, marketing, and sales. Lincoln recently resigned his position as senior vice president of sales and marketing for Avadyne Health, a $50 million healthcare administration firm. He is a nationally recognized healthcare leader and recently received a Person of the Year Award from the Healthcare Information Management Systems Society. Lincoln’s many business achievements have given him significant financial, customer service, and business development experience. Among these ventures, Lincoln was a co-founder of the firm that became Avadyne Health’s technology division and president of Real Health Laboratories, a nutraceutical company that became one of the nation’s fastest-growing consumer products companies and remains the number one natural prostate product on the market. Lincoln is a graduate of the Wharton School of Finance and Commerce at the University of Pennsylvania.


David McCullough, PLA, ASLA, Principal of McCullough Landscape Architecture

A graduate of Cal Poly University, San Luis Obispo, David formed McCullough Landscape Architecture as a sole proprietorship in 1999 while consulting for another San Diego firm. After wife and partner Catherine joined the business in 2001 and became Chief Executive Officer and President in 2002; the firm became a woman-owned corporation and a certified Small Business by the State of California.

MLA creates spaces for many hospitality, retail, mixed-use and institutional properties around the world. As principal landscape architect, David oversees all aspects of the design and production of firm projects at MLA. He serves as head designer on all projects and maintains quality control on all work completed. Previous projects have earned awards and recognition in several national publications.

David finds time in his schedule to take leadership in creative organizations such as the the San Diego Architecture Foundation (SDAF) and the American Institute of Architects (AIA) San Diego Urban Design Committee. He currently serves as Chair of the Pecha Kucha Night program in San Diego, which is on its sixth successful year. He finds it inspiring to take part in such a diverse mix of creative minds while bringing them together to share with the public their wild ideas. In addition, recently David was appointed by Mayor Kevin Faulconer to serve on the Historical Resources Board as Chair, which governs the identification, protection, retention and preservation of historical sites in San Diego. In addition, he has been invited to serve on the city’s Code Monitoring Team (CMT).

Residents of San Diego for 25 years, David and wife Catherine live in the community of North Park with their two children, William and Molly. Family life is important for David in order to keep a work/life balance. In addition to spending weekends going on desert dirt-bike rides or hikes throughout San Diego County, David can be found backpacking all over the beautiful state of California.

Event Details: 

When: Wednesday, April 10, 2019

Where: Handlery Hotel | 950 Hotel Circle N, San Diego, CA 92108

Time: 12:00 pm - 1:00 pm (Registration begins at 11:30 am)

Cost: $50/Members, $75/Non-Members, $90/Walk-Ins

Members have the opportunity to purchase a Punch Card for the cost of five luncheons ($250) and will receive a sixth for free.


The program will provide 1 CEU credit for SMPS Domain of Practice 3: Client and Business Development. 

Registration closes at 5:00 pm on Monday, April 8th. Cancellations must be made 24 hours in advance. Please contact Becky Scheible at bscheible@fpbarch.com for questions regarding refunds.

Interested in sponsoring a luncheon? Visit our website for more information or email Marcella Garofalo at davisREED Construction to discuss future opportunities.

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