EDUCATIONAL WEBINAR SERIES

Co-Sponsored by AFP NC Triad Chapter and Guilford Nonprofit Consortium

When

Thursday, August 8, 2019                                    

Breakfast Webinar                                                   8:30am-10:30am                                               Community Foundation of Greater Greensboro        330 South Greene St., Greensboro, NC 27401

Lunch webinar                                                                    12 noon - 2:00pm                                                    Goodwill Industries of Northwest NC                        2701 University Parkway                                       Winston-Salem, NC 27115

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Contact

Jean Krapfel 
AFP NC Triad Chapter
828-381-2070 
afptriad@gmail.com                                                            P O Box 5328,                                                                  High Point, NC 27262

      

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"The Art and Science of Effective Gift Acknowledgments"

Presented by: Stephen Shattuck


We all know that thanking donors is important, but how and when should we be thanking donors? How do different approaches to acknowledgements make people feel, and how does that impact future engagement?

In this session, we’ll explore the latest research into donor behavior and effective gift acknowledgements with special attention given to the recent groundbreaking findings of Jen Shang and Adrian Sargeant. You’ll come away with practical takeaways to help you craft thank yous that are both impactful and memorable!

In this session, participants will learn:

  • The connection between thanking and retaining donors
  • What donors want out of the communications we send them
  • The ways in which surveys can play a role in thanking donors
  • The enlightening results of several gift acknowledgement experiments