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"Launching a 'Gift in Wills' Program" 

Presented by Ligia Peña, CFRE

Donations in wills represent more than 85% of planned gifts, yet most nonprofits are not tapping into this great potential, especially small organizations! In addition, the current wealth transfer is the biggest ever known. Using examples and case studies from around the world, participants will gain an understanding as well as practical tools to be successful in bequest fundraising.

Participants will learn:

• General trends in legacy giving
• Segmenting data to start building a pipeline
• Moving supporters through a strategic pipeline

Register Now for Lunch Webinar!