Capital Regional Chamber of Commerce
5 Computer Drive South
Albany, NY 12205


Registration Fee:

$10.00 per person


For More Information:

Kate Baker


An effective marketing strategy is more than just implementing a bunch of tactics and hoping something works.  An effective marketing strategy requires thought, research and an understanding of customer behaviors in order to target the strategy to the right customers. The seminar will include:

      • An overview of how to identify potential customer group
      • An overview of market potential, fair share and market share.
      • A demonstration of open source data research tools.
      • How to analyze the data into actionable marketing strategies



March 19, 2019


8:15 a.m. to 8:30 a.m.
Check-In and Networking

8:30 a.m. to 9:30 a.m.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks
in advance.  Contact (Kate Baker, 518.380.5073) to make arrangements.
Services are extended to the public on a nondiscriminatory basis.