Wednesday, May 1, 2019 from 8:15 AM to 4:00 PM EDT
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Oak Hill Country Club 
145 Kilbourn Road
Rochester, NY 14618

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Greater Rochester SCORE


Workshop Summaries:

Full Group Session 9:00-9:45:

The Marketing Rebellion, Tamara MacDuff & Mark Schaefer 
  • How consumer trends are a result of a revolution that started 100 years ago
  • Why businesses must be built on consumer-generated marketing vs. traditional advertising
  • Discover the five constant human truths at the heart of a successful marketing strategy

Choice of one 10:00-11:00:

Finding Your Brand's Sweet Spot, Tim Mason

  • You will take away 10 key ingredients to building a great brand and then learn about some critical digital marketing tools to help you promote it.  Plus, you'll have a change to WIN Abbott's Frozen Custard gift cards!

How To Grow Your Business Through Blogging, Jane Sutter

  • Why businesses with website blogs have an advantage over those that don't
  • What re the key components of an effective blog
  • See examples of well-done business blogs
  • How to use social media and SEO to grow the blog's audience

Choice of one 11:15 - 12:15:

Marketing Rebellion Strategy, Tamara MacDuff

  • Discover actionable steps to provide your business a marketing correction
  • Find out how to help your best customers do the marketing for you
  • Learn why customer loyalty and sales funnels are dying - what you need to do about it

5 Do's and Don'ts of Digital Marketing, Brian Nizinsky

  • Your "digital" presence vs. you "real world" presence
  • Common mistakes small companies make in digital marketing
  • What is the ONE thing you need to do today (hint: it's about Keywords)
  • What can be done for "free" vs. what you will have to pay for

Full Group Session 1:45-3:45

Reach Customers Online With Google, Angelina Darrisaw

  • Learn how customers find your business online and how to promote your business using Search Engine Optimization (SEO) and Smart Campaigns in Google Ads.  We'll introduce tools to help you run your business online, including Google My Business and Google Trends
    • Creating a free Google My Business  listing
    • Improving your website visibility in Google's organic search results on all devices
    • Advertising your business on Google

Using Data to Drive Growth

  • Data and analytics can help you gain insight into how consumers engage with your business online.  We will offer tips for using Google Analytics to analyze customer trends and provide best practices for turning these insights into well-informed, actionable decisions.
    • Indentifying business goals, and how you plan to use your online presence to achieve them
    • Incorporating data into your marketing plan
    • Selecting tools to help you find the answers you need

Lunch & Client of the Year Celebration: Join us for lunch as we celebrate and hear how SCORE helped our "Client of the Year" make their small business more successful! Be inspired and learn how you too can make your small business grow.