Tuesday, May 14, 2019 from 6:00 PM to 8:00 PM EDT
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Boston Public Library - The Exchange Room
700 Boylston Street
Boston, MA 02116

Driving Directions


Bob Kursmark and Samantha Peters
Boston SCORE Chapter 20

SCORE Boston Workshop

SEO-Powered Content Strategy, Part 2 of 2:
Take Your Business Knowledge
to the First Page of Search

Ever wonder what it takes to get to the top of search engine results? Employing SEO (search engine optimization) best practices doesn’t mean you need to read up on search algorithms or to write like a robot. Let us teach you how to create content that both your audience and search engines will adore. 

In this session you'll learn: 

  1. Why easily discoverable content addresses your audiences’ problems and natural curiosity
  2. How to optimize across all channels: website, blog, video, and social content
  3. What to look for when evaluating content and what to ask of your web team or vendors so you can ensure each content project packs an impact. 

This session is for anyone producing content and wondering why “it’s not working.” SMBs, Entrepreneurs (or even marketing managers and copywriters) can benefit from learning how to optimize their content - because if no one sees it, what’s the point? Come to this workshop and learn the secrets of efficient, yet empathetic communication and how it expands your business-reach long-term when it ranks on search engine results. 


You do not need to attend part 1 in order to attend this workshop

This workshop is presented by SCORE Boston and Shannon K. Murphy. Shannon is the Founder and Chief Strategist of Shine Content, a content marketing consultancy. An alum of Boston-based startups like Brightcove and HubSpot, Shannon has worked in SEO and content since 2008.


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