Where
Boston Public Library - The Exchange Room700 Boylston Street
Boston, MA 02116
Driving Directions
Contact
Bob Kursmark and Samantha PetersBoston SCORE Chapter 20
617-565-5591
workshops@scoreboston.org
SCORE Boston Workshop
SEO-Powered Content Strategy, Part 2 of 2:
Take Your Business Knowledge
to the First Page of Search
Ever wonder what it takes to get to the top of search engine results? Employing SEO (search engine optimization) best practices doesn’t mean you need to read up on search algorithms or to write like a robot. Let us teach you how to create content that both your audience and search engines will adore.
In this session you'll learn:
- Why easily discoverable content addresses your audiences’ problems and natural curiosity
- How to optimize across all channels: website, blog, video, and social content
- What to look for when evaluating content and what to ask of your web team or vendors so you can ensure each content project packs an impact.
This session is for anyone producing content and wondering why “it’s not working.” SMBs, Entrepreneurs (or even marketing managers and copywriters) can benefit from learning how to optimize their content - because if no one sees it, what’s the point? Come to this workshop and learn the secrets of efficient, yet empathetic communication and how it expands your business-reach long-term when it ranks on search engine results.
This workshop is presented by SCORE Boston and Shannon K. Murphy. Shannon is the Founder and Chief Strategist of Shine Content, a content marketing consultancy. An alum of Boston-based startups like Brightcove and HubSpot, Shannon has worked in SEO and content since 2008.
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