Wednesday, May 8, 2019 from 11:45 AM to 1:30 PM CDT
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RBC Convention Centre 
375 York Avenue
Winnipeg, MB R3C 3J3

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Eva Swan, Administrator, 
CFA Society Winnipeg 

Behavioral Finance with Dr. Hersh Shefrin 

The technical term for the study of how psychology impacts finance is behavioral finance. Behavioralizing finance is the process of replacing neoclassical assumptions with behavioral counterparts. Dr. Shefrin's presentation titled “Equity Valuation, Dopamine Pathways and Limits to Nudges” will enlighten and inform us on the future of finance.

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Dr. Hersh Shefrin: 2019 U of M Distinguished Alumni Award Recipient for Lifetime Achievement

Hersh Shefrin is the Mario L. Belotti Professor of Finance at Santa Clara University. He is one of the pioneers in the behavioral approach to economics and finance. Together with Richard Thaler, he developed an economic theory of self-control, which the Nobel committee emphasized in awarding the 2017 Economics Nobel to Thaler. The January 2001 issue of CFO magazine lists him among the academic stars of finance. A 2003 article in the American Economic Review listed him as one of the top fifteen economic theorists to have influenced empirical work. He is the author of seven books and numerous articles about how behavioral ideas impact real world decisions. In 2009, his book Beyond Greed and Fear was recognized by J.P. Morgan Chase as one of the top ten books published since 2000. He received his B.Sc. (Hons.) degree from the University of Manitoba, an M.Math degree from the University of Waterloo, and his Ph.D. from the London School of Economics.  He also holds an honorary doctorate from the University of Oulu, Finland. He is frequently interviewed by the press and his work was profiled by BBC-TV in February 2014. He writes a monthly blog post for Forbes, and has intermittently written for The Wall Street Journal, The Huffington Post, and VOX. His Twitter handle is @HershShefrin.