Building and Maintaining a Successful Web Presence: WordPress and Shopify - 05/14/2019 - C1000 

Who should attend?
Small business owners who want to build, enhance or expand their presence online.

Most small businesses today depend on their web presence to jump start and enhance their brand. There are many tools and techniques available to business owners that enable them to build their own website and implement an effective and flexible e-commerce.  

This workshop will provide an overview of some key resources, such as WordPress and e-commerce applications. It will summarize ways to enhance your chances to be found when a potential customer/client searches Google and other search engines. It will cover a demonstration of WordPress, a publishing software application that helps you to construct your own website on line. 

The session will cover an overview of Shopify and other e-commerce applications and will include an analysis of free vs. paid e-commerce applications, and branding/reputation management.

At the end of this workshop you will be able to:

• List the criteria for selecting the appropriate web-building application for your business, including the pros and cons of paid vs. free

• Discuss how to promote your own website based on your target audience and your industry

• Describe ways to optimize search engine results to draw them to your website and on-line listings

• Generate strategies to manage the perception of your brand and reputation on-line

Facilitator:  Jim Alles

 Chief executive with e-commerce background and experience;
 expertise in computer systems and software programs, and
 web design, specifically for increasing revenues.
 A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.

Instructor:  Kendra Webb-Scott

Kendra is the Founder and Chief Marketing Strategist at Ideazio, Inc., where she works with companies to develop and implement customized digital marketing solutions that deliver real results. She currently chairs the NYC Salesforce.com User Group and is an authorized Constant Contact NYC Area Local Expert, where she delivers Email Marketing and Social Media Best Practices workshops. She holds a B.A. in Psychology and American Studies from Columbia University.

Workshop Fees:
Online registration $59. Walk-ins $69.

There is a $10 discount on all Student and SEAP registrations 
(valid ID must be presented at the door; bring SEAP form to workshop).

Please remember:

(1) Monitor your emails for any updates to the date/location/time.

(2) Our workshops are PAPERLESS, so you’ll receive an email the day before the workshop linking you to our handout. You should print it out or load it onto a laptop or tablet for viewing.

(3) Bring your cell phone as you will receive an email with a link to your workshop evaluation form. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.

Register Now!