Thursday, June 6, 2019
8:30 AM to 10:30 AM

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Brookdale Community College
Student Life Center
765 Newman Springs Rd.
Lincroft, NJ 07738

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MODC Staff 
Monmouth-Ocean Development Council 

Incorporating Marketing Directives into the
Strategic Planning and Growth
of your Business

Thursday, June 6, 2019, 8:30am (registration) – 10:30am

Hosted by
 NJSBDC at Brookdale Community College

Warner Student Life Center, Navesink III Room (218)
765 Newman Springs Rd., Lincroft, NJ
(Parking Lots 6/7)

Presented by MODC's Business Growth & Management Committee

Many organizations struggle to connect their marketing plan and budget to their overall, strategic objectives. Having a well-conceived strategic plan can help you to do less and achieve more.  Incorporating marketing objectives into this plan will allow you to make the most of your marketing budget, while keeping the objectives aligned with the organization’s strategic initiatives. Additionally, developing a detailed, well thought out digital marketing plan will help ensure your intended message is being received by your target audience.  Attendees of this seminar can expect to receive insight into the following areas from our panel of experts:

  • Integrating marketing campaigns on a tight budget
  • Market research, brand basics, planning execution, and measurement
  • How to create a one page strategic plan
  • How to get your team to focus on their highest value activities
  • Importance of developing a digital marketing blueprint

 8:30 a.m.  Registration, Continental Breakfast

 9:00 a.m.  Seminar
                      Nick Mariniello
, President, Focal Point
                      Debra Rizzi
, President, Rizco - A Creative Campaign Agency
                      Maggie Osmulski
, Assistant Director, NJSBDC at Brookdale     

10:30 a.m. Q & A


Cost:  $30 MODC Members
           $40 Non-Members
         $100 Exhibitor (members only - includes 1 admission)