Email marketing is a critical, and effective, component of a business’s marketing mix. The channel allows both B2B and B2C companies to connect with their customers and drive revenue that is easy to track.

This interactive and engaging workshop will share 10 tips for creating successful email marketing programs. Attendees should have some basic knowledge of email marketing, although experience launching and running campaigns is not necessary.

This workshop is co-sponsored by SCORE Boston and the Harvard Ed Portal. This workship is presented by Caitlin Drown. Caitlin is the founder of Leg Up Marketing + Communications, a boutique agency that works with small businesses and nonprofits to develop, execute, and grow their marketing and public relations programs.