Did you know using the word “newsletter” in a subject line can decrease your email open rate by 18%? However, many businesses and organizations refer to their regular email campaigns as eNewsletters or – even worse – eBlasts. Inboxes are exploding at the seams, so how can you get your email campaigns opened and, more importantly, read? Join us for an email marketing seminar that will provide your business with the tools and techniques that will improve your open rates, increase your click through rates, and decrease your bounces and unsubscribes.