Monday, July 22, 2019 from 9:00 AM to 11:00 AM CDT
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James E. Guinn Complex 
1150 South Freeway
Fort Worth, TX 76104

Driving Directions 


Joni Garza, SCORE Administrator 
Fort Worth - Chapter 120 

Evolve Your Social Media - 07/22/2019 - C0120

Evolve Your Social Media - 07/22/2019 - C0120

Learn how to run your social media like an agency.

Workshop Fee $40

Keep your social media manageable and successful by fully understanding how to use it. This workshop will help you establish a comprehensive understanding of social media and the best ways to use it. Our next step will be going into how to create a manageable and successful social media campaign.

The workshop also includes a handout for note taking and reference.

Outline of the presentation is:

  • Demographics
  • Personality of each platform
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
  • Setting Objectives
  • Define your social media brand
    • How to be a consistent brand across social media channels
  • Create a content calendar
    • Goal Setting
    • Identifying types of content
    • Planning Content
    • Execution
  • Gaining traction with followers
  • Doing basic analysis
  • Current trends in social media
  • Recent changes in algorithms you need to know
  • The future of social media

Megan Brown is a masterful marketer who digs deep into the soul of brilliant companies to find their unique marketing message. She is mindful of the intricate balance between art and science when creating compellingly precise marketing strategies that deeply resonate with the appropriate target marketing.


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Note: Refunds will be processed upon request up to 7 days before the workshop date. No credit of paid workshop fees will be applied to future workshops for cancellation after 7 days prior to the workshop date or non-attendance. 

All workshops held at locations other than the James E. Guinn complex in Fort Worth, TX will not be able to accept any payment of fees at the door. All registrations with fee payment via debit/credit card is required in advance to the scheduled workshop in these locations, for security purposes.

Because our work is supported by the U.S. Small Business Administration (SBA), and thanks to our network of 10,000 volunteers, we are able to deliver our services at no charge or at very low cost.