In today’s business world, video is the common language and a virtual necessity for success. However, new and established small businesses – and nonprofits - are sometimes put off by the cost of developing professional-produced videos for their marketing efforts. To keep up, some organizations create their own videos, using personal cell phones. Too often, the poor quality of these videos does more harm than good.

In this workshop, video producer Scott McCullough will present some of the basics of video production so that anyone can greatly improve the results of these simple videos. By controlling as many factors as possible, even the most inexperienced “producer” can create effective videos, introducing people, products, strategies, and other ideas to their target market. As Scott likes to say, “You need to knowthe rules before you break them!”

About the Presenter:

 Scott McCullough’s experience in video production has spanned over four decades. He spent twelve years in broadcast television as a videographer, editor, and producer at stations in Detroit and Boston, where he earned an Emmy Award for his videography and editing of “The Voyage of the [Tall Ship] Christian Radich.” After that, he worked for thirty-plus years in corporate TV and communications for high-tech, financial services, and digital marketing firms. Now an independent producer, he formed his own company, McCullough Media, in 2017. His company has created videos for The Donaldson Company, Park Dental, Jack Link’s, and other clients.

Scott has served as a media consultant, director of communications, and has taught video production and editing as an adjunct professor at Emerson College, Boston University, and Brown College. He has a B.A. and an M.A. in media from the University of Michigan.