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Gonser Gerber Institute 

Asking: The 90-Minute Guide to Inviting Donors to Give Big 

Asking for major gifts is one of the most important and difficult tasks of gift officers, development leaders, and others.  Significant charitable gifts hold the promise to transform the lives of those you serve and, yet, asking for them can feel daunting or even intimidating!  Even the best gift officers wonder if they are asking in the most effective ways possible. 

In this 90-minute webinar, Dr. Jason McNeal will guide you through the most thoughtful and compelling approaches to successfully encouraging your donors to think and give big!  From the most underutilized (but effective!) cultivation steps you can use to the most helpful phrases to use when asking, this webinar will provide you with new, research-based approaches and time-tested strategies.  Designed for both the major-giving newcomer as well as the most seasoned asker, we will discuss:

  • Specific Phrases That Invite Donors to Give Big and Put You and Them at Ease
  • The “Three Visits” Rule and How to Use It
  • The Best Questions to Ask to Tell When They Are Ready to Give
  • How To Build Long-Term Relationships with Your Most Promising Donors
  • Cost-Effective Ways to Customize Your Stewardship After the Commitment

On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.

 Your Faculty

Jason McNeal, Ph.D., Gonser Gerber partner, has provided advancement leadership to non-profit organizations for more than 20 years.  Having served as the chief advancement officer at East Georgia State College and Maryville College (TN), he also has consulted with institutions throughout the U.S. and Canada.  Dr. McNeal has written extensively on key issues in higher education advancement and leadership including his blog that you can find at http://www.jasonmcneal.com.