Friday, August 2, 2019 from 9:00 AM to 10:30 AM CDT
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Microsoft Store in the Domain 
3309 Esperanza Crossing #104
Austin, TX 78758

Driving Directions 


Bill Grosskopf 
SCORE Austin, Chapter 249 

Express Your Value Proposition 

Do you have a target customer or an idea for your target customer but are not sure how to reach them? In this session Mélissa Peng will help you think through WIIFT - What's In It For Your Target market.

What problem does your product solve?
What value are you providing?
How are you and your product HELPING your target customer?

We will focus on how to express that value in writing to your target customer using Mélissa's  WIIFT worksheet. This is a 60-minute interactive working session with time afterward for Q&A. You will leave with basic marketing copy that explains your product's or service's value in an impactful way.


  Speaker: Mélissa Peng

Mélissa is an award winning brand marketer and business coach. She earned an MBA from MIT Sloan School of Management and has over 10 years of experience in Marketing in small business and corporate including P&G, NBC Universal, Macy's, and HP. She left corporate last year to start Curly Executive to provide business coaching and services to small business owners.