Oct 10, 2019 at 8:30 AM 
Oct 11, 2019 at 3:00 PM 

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The Club at Arrow Creek

2905 Arrow  Creek Pkwy

RENO NV 89511

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Patrick Renvoise

About the Presenter

Patrick, a French born nerd quickly became an expert in complex sales.  He headed Global Business Development efforts first at Silicon Graphics then as Director of Business Development at LinuxCare. In the course of closing over $4B of business transactions and selling multi-million-dollar super-computers to NASA, Boeing, Shell, Canon, BMW, Airbus and more, he met with some of the smartest people on earth and he became fascinated by the human mind.

Pushed by a strong desire to create a scientific model of persuasion, Patrick searched for the buy button inside the brain. He discovered that this button is actually called the PRIMAL BRAIN and he spent 2 years decoding the working principles of that brain. He formalized and published the first and only 100% scientific MAP to access the Primal Brain. This NeuroMAP™ has helped over 6,000 companies worldwide get their message truly understood by the brain of their customers.

Patrick first book: "NeuroMarketing: Understanding the buy button in your customers' brain" sold more copies than the other top 3 books on neuromarketing combined. Commissioned by Wiley publishing, his second book, titled "The Persuasion Code" has been released in October 2018.

Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France) and he is currently serving as Chief Persuasion Officer and Co-Founder of SalesBrain.

About SalesBrain
SalesBrain™ is the first neuromarketing agency with a scientific persuasion model that helps companies capture, convince and close more customers. SalesBrain increases marketing performance by targeting the decision making part of your customer’s brain.  

Patrick and SalesBrain received numerous awards including:

  • 2008 "Above and Beyond" Vistage Speaker Award
  • 2009 “Next BIG Thing in Marketing” Award from the San Francisco American Marketing Association-- The 2007 recipient of this award was YouTube
  • 2011, 2014 & 2015 “Innovation in Research Award” from the ARF --Advertising Research Foundation--
  • 2019 Axiom Business Book Silver Award



The Persuasion Code: How to create killer messages that will get to your customers' brain... fast!

This program will teach you how to use NeuroMap(TM), an award-winning persuasion model to accelerate your success.  Led by Patrick Renvoise, SalesBrain Co-Founder and author of the first book on neuromarketing, this workshop includes instruction, coaching, brainstorming and peer collaboration. 

In this workshop, you will:

  • Learn to apply neuroscience to boost the persuasive effects of all your marketing and sales initiatives
  • Maximize your influence on the part of the brain that decides
  • Accelerate your business and personal success by following a scientific yet simple 4-step process
  • Build consensus with your colleagues on the heart of your value proposition
  • Learn and practice with multiple coaching and brainstorming sections
  • 2 day Agenda: Click here



Oct 10-11, 2019 


The Club at Arrow Creek, 2905 Arrow Creek Parkway RENO NV 89511


 $1,495 per trainee for the 2 day --includes instruction, course material, coaching and 2 lunches


Over 30,000 past trainees have experienced this workshop:

Average rating 4.87 out of 5 and  99.99% said it was a good investment of their time... 3 said it wasn't.

"Seven years ago I decided to hire SalesBrain for 2 days to help center our message on a clear set of 3 reasons why our customers should buy from us (our Claims). As a result, in 7 years our revenues have been multiplied by 7 reaching into the $100MM range. Using brain science to focus our message on the WHY US has been key to achieving this growth. Thank you SalesBrain!"  --Jennifer Smith, CEO Innovative Office Solutions, Minneapolis 

"The Sales reps that have taken up the 2 day Persuasion workshop are selling 50% more than the rest of our team." --Glenn Horton, CEO The Horton Group

“In just 2 days we aligned our executive team on a set of consistent Claims: it brought us vision and clarity of purpose. More importantly after working with SalesBrain we have grown consistently at over 21% per year for the last 4 years. In an otherwise flat industry, gaining market share brings a big smile on my face!" --Bill Clendenen, CEO Health and Safety Institute, Eugene Oregon

“Compared to the previous 9 months, nine months after the 2 day session with SalesBrain we experienced a 34.87% increase in revenues.I don't think it's a coincidence!" --Paul Gross,  CEO HSG

“After our 2 day training with SalesBrain we put less telling in our selling. Our claims have differentiation, clarity and consistency. The use of grabbers, demonstrating the gain and better handling objections has taken our sales results to a whole new level.”   --Lorri Koster, CEO  Mann’s Packing, Monterey CA

“I quickly understood the logic of the model (NeuroMap) but I was skeptical of its effectiveness. 5 years later after diving deeper into the Primal Brain theory and growing an average of 20% every year in a real tough market, I now can say that it works. Our first phase was getting our claims correct, that alone yielded us great results. The second phase was engraining the approach into everything we do with the customer – presentations, sales meetings, even conversations. It is not “style” it’s science and the results are impressive. And it all started after we attended their 2 day workshop.” --Rip Collins, CEO & President The Matworks, HBS Alumni, Philadelphia

 “I just sold my company to Southwire Inc. They are the largest manufacturer of Wire and Cable in the United States. Your “SalesBrain” presentation eight years ago has transformed my company and been the only marketing strategy I have employed. The results speak for themselves.  When we met the first time Garvin was less than $5MM… today we are on track to do over $ 30MM in 2018.  I set out to test all of your “Claims” and have found them to work exceptionally well at growing my business. A big thank you to teach me about the primal brain!” --Bart Garvin, CEO Garvin Industries

“Patrick's ability to communicate why people buy was evident in our 2 day session. Since then my CEOs are in an ongoing process of training and developing their teams to use the techniques and methodologies that Patrick presented.  In every case where this is being implemented, these companies have increased sales in a measurable way.”-- Ken Mandelbaum, CEO Coach in New Jersey