The 5 P’s for Design Success:
Procuring, Planning, Partnership, Psychology and Publicity

With Christopher Grubb

The 5 P’s for Design Success: Procuring, Planning, Partnership, Psychology and Publicity

SpeakerChristopher Grubb

Even the most successful business owners often wonder “am I doing it right?” For kitchen and bath experts curious to know what other designers do to stay on top of their game, “The 5 P’s For Success: Procuring, Planning, Partnership, Psychology, and Publicity” is a unique opportunity to hear first-hand and share ideas to consider in creating a more successful design business. Beverly Hills based interior designer Christopher Grubb will host a casual yet intimate discussion on the practices he has relied on for success. His “5 P’s” have helped him run a successful boutique design firm for over 25 years. He’ll share his methods for obtaining new business (Procuring); organizing his design team, selecting projects for “luxury,” and setting fees (Planning); building relationships with contractors to boost business and increase profits for both (Partnerships); helping couples negotiate a project for two (Psychology); and finally obtaining visibility on a variety of media platforms (Publicity). Grubb will share his own award-winning projects as examples, providing tips to those designers looking to polish their business practices.

Attendees Will:

  1. Learn a variety of ideas to market, interview, and procure projects, plus how to plan a project, discover a client’s actual budget, and organize the project for the client to understand the process.
  2. Utilize existing relationships with contractors or other trades-people to partner and increase profit.
  3. Use Psychology – working with couples, playing therapist and facilitating today’s demands for luxury – no matter what the budget.
  4. Gain publicity – Learn ideas to pitch projects and yourself to a multitude of media outlets for maximum exposure for your projects and yourself.

Thursday , July 18, 5:30 PM
The Stone Collection
4210 Carson St, Denver, CO 80239
Members: $25, Non-members: $35 Students: Free


Clients, editors, and producers have called Christopher Grubb an influential designer and a trendsetter. His design firm, Beverly Hills-based Arch-Interiors Design Group, Inc., is internationally recognized for its creative and unique work on residential, commercial, retail and hospitality projects, as well as high-end medical design.

Throughout his career, Christopher has been a sought-after lecturer nationwide, speaking on the subject of what makes for compelling design. Arch-Interiors has been featured in books and hundreds of magazines and newspapers. Christopher has also shared his multifaceted design skills on numerous talk radio programs and TV shows. The company was named one of the Top 10 design firms in L.A. by Los Angeles Home and Décor magazine, and was selected and featured in Hong Kong’s World Architecture magazine, the publication that dedicates an entire issue annually to the profile of an international design firm.

In 2010 Christopher launched The C.G. Collection, bringing affordable luxury to the consumer market in his signature line of furniture for the modern bath.

For over twenty years, Christopher has remained enthusiastically driven and passionate about applying his diverse design styles to his clients’ individual needs and unique set of challenges. While some designers apply their signature look to every project, Christopher employs his intuitive design method, which involves first learning about his clients’ individuality to create a one-of-a-kind environment that captures the essence of the distinctive style surrounding their business or personal life.

Christopher received his Bachelor of Fine Arts degree from The University of San Francisco and the Academy of Art College, and studied in Milan, Italy at the Universitá Cattolica del Sacro Cuore.


Thursday, July 18, 2019 from 5:30 PM to 8:30 PM MDT
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The Stone Collection 
4210 Carson St.
Denver, CO 80239

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Jeremy Parcels 
NKBA Rocky Mountain Chapter 
(303) 789-4362