Saturday, September 21, 2019 from 9:00 AM to 3:00 PM EDT
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Unified Technologies 
11500 Blankenbaker Access Drive
Louisville, KY 40299

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Candace Green 

Anna Liotta, MS, CSP 

NSA National President 

Full-Day Session



Full-Day Session
Morning session:
What's Stopping Millennials or Gen Xers or Boomers from Hiring You--and What to Do About It
 At present, the workforce is 29% Boomers, 23% Gen-Xers, and 45% Millennials.  Bad news: what captivates one group is turning off another. Worse news: you can't just target the final decision-makers with your marketing. During the sales process you--or maybe only your website--will touch all three generations.  How do you adapt your marketing and sales pitches, so they are effective regardless of who is receiving them? 
In this fast-paced, action-focused session you will learn: 
•  Your own generational blind spots that are sabotaging making a connection with older/younger clients
•  The one piece of research you must do before talking to a decision maker
•  How to accommodate contradictory needs of different generations in one sales pitch
•  How to update your visuals, websites, interactive activities, and even your CRMs so they get your message across to all generations. This is a must-attend session for speakers of all generations--well, only if you want to close more business.
Afternoon session:  
Pitfalls and Possibilities for Creating an Online, On-Demand Program as an Additional Revenue Stream
A scalable, on-demand online program can help you turn a speech into a 6-figure corporate sale or sponsorship. Or it can consume a 6-figure investment without any payoff. Which would you prefer?
In this session, Anna Liotta will pull back the curtain on how she developed her highly successful on-demand program, The Generational Institute.com, so you can learn:
•  The question you need to answer before you choose a platform, content, or design
•  How to make sure your program is saleable and scalable
•  When & where to sell your program and when you shouldn't be selling it
•  How to tell whether an investment in legal and infrastructure support will pay off
•  How to design, deliver, and describe your content so that Boomers, Xers, and Millennials are all eager to dive in and learn from you
•  The 5 buckets of corporate money for paying for on-demand programs
This program is packed with concrete recommendations for affordable services that can use to get your on-demand program up and running and making money for you.


About Anna:

Anna Liotta, MA, CSP, is an award winning keynote speaker and best selling author with a deep understanding from 20 years of research on how generational demographics and dynamics affect every aspect of business success.
Early in her career, Anna identified a common theme: a fundamental lack of understanding
between different generations within an organization hinders trust, alignment and bottom line
outcomes. This led to her life’s work of helping people develop practical strategies for optimal
communications across generations.

Anna’s most impressive generational credential however is that Anna is the youngest girl of
nineteen children. This means that every Thanksgiving, graduation, or wedding is a fascinating
case study in multi generational communication.

The founder of The Generational Institute™ and author of Unlocking Generational CODES,
Anna’s clients range from the PGA of America to the NBA, from Amazon com to the Women’s
Foodservice Forum.

Anna holds a Master’s degree in Interpersonal Communication. She currently serves as the 
President of the National Speakers Association and President of the Columbia Tower Club
and Top 40 Under 40 Alumni Association

When she is not keynoting or volunteering you’ll find her at an off leash dog park with her
Labradoodle puppy named Golfing


Anna's Website: https://annaliotta.com/