In a recent webinar poll, 63% of associations noted that global growth is a necessity, and yet many are slow to seize the opportunity or uncertain how to capitalize on it.  

So what’s holding you back?

Join our hand-picked group of association executives to share learnings and co-create the most effective format for sustainable global growth.  The intimate exchange in roundtable format led by global, agile and knowledge/innovation experts will allow time to go deeply into the following issues:

• What does being obsessed with the customers’ needs mean, and why does it matter so much in ensuring global relevance?
• Why should you use markets outside the USA as an incubator or safe-haven in which to innovate, experiment and adapt?
• How to create a culture of collaboration, empowerment and accountability with non HQ staff versus one of control and command?
• Speed to market is crucial and >80% associations agree disruption is certain or likely, so how do you encourage innovation, anticipation, experimentation and failure from these?
• Product, service and value adaptation are crucial for global success. What defines a good  process/methodology to experiment with new ideas for products or member benefits?
• Defining or containing “perceived” risk associated with global development and local delivery.

We will build on some of the ideas shared during our July 16^th webinar on innovation and customer obsession, as well as elaborate on topics you want to explore.  

About the Presenters

Ms. Renata Lerch is a dynamic Vice President/CMO executive with international experience in Fortune 500, consulting, and associations environments. She has served most recently as interim CEO and Global Vice President, Marketing & Communications at Scrum Alliance and was previously Deputy Managing Director, Global Market Development at the American Society for Quality's for profit ASQ Global.  Renata is certified as an Agile leader, coach and in design thinking. She has authored articles about associations agility for global publications, and most recently spoke at The Global Peter Drucker Forum about Agile Leadership from a C-suite perspective.

 

Mr. Michael Gips, CAE is Chief Global Knowledge Officer, ASIS International.  He serves as thought leader, business developer, security subject matter expert, head of Security Management magazine  and all content, and global ambassador for ASIS International, a 34,000-member society of security practitioners.  Michael lead ASIS's Enterprise Security Risk Management (ESRM) global initiative, serve on ASIS Foundation's Research Committee, represents ASIS and presents on ASIS's behalf to organizations and events worldwide.  

Ms. Nikki Walker is Global Vice President of MCI Group’s Association Management & Consulting practice and responsible for defining and implementing the extensive service and consulting solutions MCI provides to associations from its global infrastructure of 60 offices in 31 countries.    Nikki has assisted international associations with enhancements to their organizational performance and regularly conducts consulting projects such as strategic assessments and Board retreats, market research, communications audits, environmental scans and business planning.

 

For questions or if you need directions onsite, please contact Peter Turner at 571.275.1516 or peter.turner@mci-group.com

 

Seating is limited so sign up today.