The Art of the Ask in This Digital Age 

As technology plays a growing and important role in the solicitation of charitable gifts,it is important that we also remember the “art of the ask” through personal contact and direct mail solicitation. There is still no more effective way to communicate than in person, and therefore no more effective way to solicit support than to do so face-to-face. In this age of social media, direct mail solicitation still plays an important role, if you offer an almost irresistible appeal.

• Overcome common fears when asking for money
• Understand the importance of listening
• Learn when and how to ask
• Identify what it takes to get your solicitation opened, read and responded to

ABOUT THE PRESENTER

Rick Blain
CFRE, Richard R. Blain & Associates, LLC

Rick Blain is the principal consultant at his firm for non-for-profit institutions and organizations. His areasof expertise include institutional advancement, capital campaigns, strategic planning, public relations,and board and staff training.

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