PR-Keep Your Relationship PUBLIC and attain free visibility 

PR (Public Relations) is the most cost-effective marketing tool available to small to mid-market businesses. But what are the strategies and tactics to maximize PR?  PR Works has coined  “Direct Public Relations”.  Previously seen as largely an unquantifiable “image” tool, PR Works has launched a new approach to PR that emphasizes direct response.

STEVEN V. DUBIN, president of PR WORKS, knows the "marketing" business.  His newspaper career started by covering the Boston Celtics for the New Bedford Standard Times, Steve and Larry Bird shared rookie years.  From there Steve progressed to editing and marketing positions in several publishing companies, including Mariner Newspapers. 

He has a contributing author to "Get Slightly Famous", a book about becoming a celebrity in your field and attracting more business with less effort and "Tricks of the Trade", the complete guide to succeeding in the advice business.

He understands that good marketing has to be a win-win.  Content must be useful and interesting to an editor's primary audience.  Free exposure is only available to those who recognize news angles, package news in a digestible form, and take care of all the details of story placement - from arranging interviews to providing appropriate visuals.

Steve is the past president of the New England Franchise Association, founding president of the South Shore Ad Club and founder member of My Pinnacle Network, a business-to-business lead generation group with eight groups throughout Massachusetts. 

He has presented seminars on various marketing topics for the Association of Franchisees and Dealers; Small Business Development Center, University of Massachusetts/Dartmouth; Metro South Chamber of Commerce; New England Healthcare Assembly; and South Shore Women's Business Network.