Saturday, October 5, 2019 from 10:00 AM to 12:00 PM EDT
Add to Calendar 


City of Rochester Conference Room 
Outside Sister City Parking Garage
North Fitzugh Street
Rochester, NY 14614

Driving Directions 


Greater Rochester SCORE 



Christine G. Adamo

Christine is an entrepreneurial Writer, Editor and Publication Designer and has her own business: a-ha Creative - Write Revise Edit.



What is "Copy" - and How Do I Know if It's Working?

Saturday, October 5, 2019    10:00am - 12:00pm    Fee: $29

Location:  City of Rochester Conference Room, Outside Sister City Garage, North Fitzugh Street, Rochester, NY

Not a communications whiz?  That's OK.  Get great results going forward.  Bring 1 example of your own business marketing copy and we'll analyze it in class.  Think: flyers, postcards, home page printouts.  A week's worth of web analytics (#of visitors, amount of time spent, etc.) can also be helpful.  Plus, bring plenty of business cards to share.

Drive them to your business website, etc.  Learn:

  • What is Copy?
  • What Copy is Essential?
  • Punctuation, Grammar, etc.
  • How Do I Know if It's Working?
  • Live Analysis: Area business/attendee copy
  • Small Group Discussions: Fellow attendee copy
  • 1 on 1 Analysis (as group discussion continues) + Q&A

Workshop Fee:  $29  payment made through PayPal (PayPal account not required), must have a credit/debit card (Mastercard, Visa, American Express or Discover).

When you arrive at the PayPal screen, you will have the option to log into your PayPal account if you have one, or select "Don't have a PayPal Account" where you'll be able to input your billing information.  If you have a PayPal account you will need to use the credit card associated with that account.