Where
NY Media Center
30 John Street
Brooklyn, NY 11201
In DUMBO; F Train to York Street subway statiaon
Contact
SCORE NYC Workshop CommitteeSCORE NYC
212-264-4507
workshops@scorenyc.org
Fearless Prospecting: An Action Plan - 10/25/2019 - C1000
Tips and Techniques for Turning Prospects into Sales
Duration: 4 hours
EVENT OVERVIEW
Ever wonder why cold calls and emails don’t generate the leads you need to attract more clients and sales? Want to identify your own target audience and craft an effective message that will make them want to work with you? Sometimes the traditional methods of finding clients don’t work in today’s fast-paced competitive business environment. You need a solid prospecting strategy.
This workshop will provide a structured method to boost prospecting efforts, give you an immediate competitive edge so you’ll have no hesitation about reaching out to your ideal buyers at any time! Facilitated by a commercial sales expert, it explores a structured approach that gets the responses and leads you need to grow your business. Topics include building a list based on your target audience, developing your sales story and using various techniques to get the conversation going with your prospects.
WHAT YOU WILL LEARN
At the end of this workshop you will have the knowledge and resources to:
- Build a targeted list of fields, industries and appropriate company names
- Identify key people or decision makers
- Write your own compelling sales story with talking points
- Design and create marketing support materials
- Successfully contact your potential buyers/decision makers
WHO SHOULD ATTEND?
People running their own business, wearing a lot of hats including sales. Small and medium-sized business executives, as well as new/experienced sales reps who want to sell their products/services to other businesses. And… Sales Managers and VP’s of Sales who feel there’s room for improvement among their staff.
AGENDA
12:00-1:30: Introductions, Building Your Target List
1:30-2:00: Lunch Break
2:00-3:00: Sales Story and Starting the Conversation
3:00-4:00: Case Studies, Wrap Up, Evaluations
What attendees say about Instructor Alan Lee and his previous prospecting workshops:
- “Great content and tips”
- “Background in commercial selling gives him an upper hand”
- “Could pull from [his own] experience”
- “Patient, knowledgeable, thorough”
instructor: Alan Lee
Alan has been in Sales and New Business Development for more than 30 years. He began representing commercial photographers in New York City doing business with ad agencies, graphic design firms, financial services and numerous national brands. He then ran his own stock photo agency for several years. In 2006 he got into the commercial real estate field, first in retail and office leasing, then into investment real estate sales. Some years later he founded Flatiron Sales Strategies to help people build their own client lists, acquire new business and to share his experience and successes in sales.
Workshop Fees:
Online registration $59, walk-ins $69
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door; bring SEAP form to workshop).
Please remember:
(1) Monitor your emails for any updates to the date/location/time.
(2) Our workshops are PAPERLESS, so you’ll receive an email the day before the workshop linking you to our handout. You should print it out or load it onto a laptop or tablet for viewing.
(3) Bring your cell phone as you will receive an email with a link to your workshop evaluation form. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.