Tuesday, December 10, 2019 from 9:00 AM to 4:00 PM EST
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Sheraton Imperial Hotel 
4700 Emperor Blvd
I-40 at Exit 282 (Page Road)
Durham, NC 27703

Driving Directions 


Petrina Lawrence 
North Carolina Automobile Dealers Association 

Join us for this year's NCADA Executive Forum "Connecting to a Click and Mortar Generation" on Tuesday, December 10, 2019! We have an exciting slate of speakers scheduled to appear. Don't miss it!

The event will also feature a record number of breakout sessions that are targeted to the various areas of your dealership's operations – informative breakout “tracks” for multiple members of your team!  While attendees are certainly welcome to attend any breakout sessions, we have organized the breakouts into 5 tracks including:

This years tracks are:

Managing technology

  • How to Get the Most From Your Digital Vendors Without Being the Biggest Spender
  • Digital-Driven Transparency: The new standard for wholesale transactions
  • Using Data to Enhance Human Relationships


  • Leading Change with Purpose
  • Culture is Critical: Does Your Organization Attract Top Performers
  • Keeping the Right People: 3 Steps to Keeping Tenured Employees

Profit Centers

  • Physical BDC Extinction
  • Margin Compression vs. Margin Management
  • Finance Function Dysfunction: Assessing and Improving Your Financial Operations

Data Management/Security

  • Driving Better Decisions with Data
  • Cyber Security and Your Dealership
  • Understanding Risk: Protect Your Dealership From Fraudulent Purchases

Digital Marketing

  • Strategic and Balanced Automotive Marketing
  • One Size Does Not Fit All: A Dealership's Guide to Facebook Ads
  • The Digital Sales Funnel: Are You Pushing People In or Away?

The forum is open to all dealership personnel. There will be something for everyone so sign up today!

Please note, the “Promo Code” section listed at checkout is for partners and sponsors only in order to match their registrations to their sponsorship.  Dealer registrants do not need to enter any information in this “Promo Code” section


Book your group rate for NCADA December Meeting by November 21st to secure a room. 

Please note: In the event of cancellation, NCADA must receive written notification 5 business days prior to the scheduled event, a $75 administrative charge will be retained and a credit voucher for the balance will be issued towards any other NCADA program.  No Refund or Credits will be issued for cancellations made 72 hours or less prior to the scheduled event.

The NCADA Promise - 100% Dealer Satisfaction. We guarantee your satisfaction with our program. As a dealer member of NCADA, if you are not completely satisfied with the 2018 Executive Forum, we will refund your registration fee.