Thursday, Dec. 12, 2019 from 10 AM to 3 PM
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SCPA Offices 
106 Outlet Pointe Blvd.
Columbia, SC 29210

Driving Directions 


Jen Madden 
S.C. Press Association 

Driving Digital Revenue: Selling Social Media

Does your newspaper want to leverage Facebook and other social media sites to generate revenue? 

Sharpen your social advertising skills and knowledge on Thursday, Dec. 12 from 10 a.m. – 3 p.m. as the S.C. Press Association hosts Dr. James Bissell of Aducation and PHDesigned.

This event is open only to SCPA members and will be catered specifically toward SCPA’s newspaper members – large and small – so regardless of your newspaper’s size, frequency or resources, you’ll walk away with practical skills. 

In this session, Dr. Bissell will cover advertising, marketing and communication strategies in the new media landscape where traditional media outlets and the online social media exist.  We will look at the current media landscape and the strategic opportunities and challenges for marketers, managers, and consultants.  Primary focus of this course will be on understanding social media, how to build social media marketing strategies, and how to track their effectiveness.

10-10:30 a.m. - Social Intro: What is social advertising and why is it important?

10:30 a.m. - Noon - Facebook and Instagram

12 - 12:15 p.m. - Facebook and Instagram Q&A

12:15 - 1 p.m. - Lunch Break

1 - 2:30 p.m. - Twitter, Snapchat, LinkedIn, Pinterest

2:30-3pm - Final Q&A

During the discussion of each platform, Dr. Bissell will cover placement, ad format/structure, targeting options, and sales/pricing strategies.  

Following the session, training materials will be provided online and follow up exams available to get certification.

This workshop is perfect for publishers, ad directors, sales reps and other newspaper managers.

Thanks to sponsorship from the SCPA Foundation Smoak Fund, the cost to attend is only $75, which includes a boxed lunch. 

We’re limiting this event to 30 attendees and we expect it to sell out quickly so if you're interested, sign up soon.

Meet the trainer:
Dr. James Bissell provides advertising education and consulting for Aducation. He has been an educator in higher education for the past 9 years teaching advertising, marketing, management, leadership, organizational behavior and social media management. He is also the co-owner of digital fulfillment agency, PhDesigned. Dr. Bissell consults and trains organizations on digital marketing strategies, management techniques and the development of advertising campaigns.
In addition to his digital experience, Dr. Bissell has a background in newspapers, working several years in sales and marketing, new product development and digital services.