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Thursday, November 14, 2019 from 12:00 PM to 12:45 PM EST
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Orange County Convention Center, West Hall 
9800 International Dr.
Orlando, FL 32819

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Ken Countess 
The Countess Group - Marketing & Communications (in partnership with SCORE Orlando) 

Live Seminar at DEMA Show 2019: Deep Dive into Marketing Analytics 


Once you know a little bit about marketing analytics, you open up a world of possibilities to grow your business. In this session, we will dive into the specifics of how to make your marketing analytics work for you, with an emphasis on Google Analytics, Facebook Analytics and email marketing analytics. This presentation will enable you to use analytics to take your marketing to the next level by teaching you to use the data to make more informed decisions and to explore leading-edge approaches to improve your campaigns.


• Understand, at a deeper level, what data is available to you in website analytics and email and social media campaigns
• Interpret the data you get in greater detail
• Set up concrete action plans to get even better results

Cost: The DEMA Conference Education Package rate is $175.00 per person.

This presentation is one of the seminars offered at DEMA Show 2019 in Orlando.

About the Presenter

Ken Countess headshot Ken Countess is managing director of The Countess Group, a strategic marketing and communications consultancy now in its 19th year. An award-winning marketer and an internationally recognized expert on Email Marketing and Social Media Marketing, Ken’s approach to educating audiences how to use email marketing and social media tools such as LinkedIn, Facebook and Twitter to build their business has earned him the respect of loyal followers around the world.