Tuesday, January 21, 2020 from 8:30 AM to 4:00 PM EST
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Renaissance Orlando at SeaWorld® 
6677 Sea Harbor Dr
Orland0, FL 32821

Driving Directions 


Hollie Gondera 
Women's Council of REALTORS® Florida 

Pricing Strategy Advisor (PSA) Certification 

The Pricing Strategy Advisor (PSA) certification is specifically designed to enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding customers through the anxieties and misperceptions they often have about home values.

Our Instructor:

Angela Territo

What You Gain


  • The purpose and benefits of CMAs, and how to guide customers through them
  • Terminology of pricing and valuation
  • The Code of Ethics as it relates to pricing
  • How to identify appropriate comparables, and where to find information about them
  • The role of supply and demand in pricing
  • How to adjust comparables
  • Specific challenges and special situations in making adjustments
  • How to work with appraisers
  • How to hone your pricing skills and practices


  • Use of PSA logo and name
  • Downloadable PSA Certificate
  • Customizable Press Release
  • PSA Customizable Marketing Materials
  • Monthly e-newsletter
  • Facebook private networking group

How to Earn It


Professional Affiliation

Member in good standing of the National Association of REALTORS®



  • One-time application fee of $179

For more information about the certification, visit the PSA website(link is external).

This Course may be used to replace one PMN course credit!


This course may be used as an Accredited Buyer's Representative (ABR) Elective!