Pricing and Profits - 1/8/20 -C0001

Many small businesses fail because of incorrect pricing or poor cost management.  This workshop will show you how to value your product or service, and devise a pricing strategy for sustainable profits.  It will help you understand your cost structure, respond to competitors, and build a sustainable competitive advantage. Whether you are already in business or just starting out, it will provide useful tips and relatable examples to help you in your planning.

Instructor Bio:

 
Krista Tuomi is a professor in the International Economic Policy program at the School of International Service, American University. She has worked for many years as a policy analyst in the areas of innovation and investment and recently her focus has been on best practice in the start-up investment climate, particularly on policy related to angel investing, crowdfunding and seed financing.  Her passion for the field of innovation and entrepreneurship extends into her pro-bono work which includes working with SCORE, Boots to Business, the Veteran Small Business Challenge Competition, Syracuse's Institute for Veterans and Military Families, and the Angel Capital Association.