Create the Best Digital Marketing Strategy for Your Small Business 

This workshop is designed to give small business owners an optimal digital marketing plan you will complete during the workshop to take home and implement yourself or with an outside service.

You should leave with a clear understanding of how to outsource services effectively. Workshop materials include a Digital Marketing Plan Workbook.

Workshop Outline:
How Internet Marketing Has Changed
How To Know What Will Work Best For Your Business
Developing Your Customer Profile
Picking The Best Marketing Channels For Your Business
Digital Assets - Websites, Facebook Pages, Yelp Page, Google Listing, Sales Funnels, Blogs, Podcasts, etc.
Digital Ads - Budget, Platforms
Organic Marketing Options
Promotions, Offers, Sales Incentives
Outsourcing

    Speaker:  Laura Burton

Laura is a Sales and Marketing Professional. Laura has been in sales and marketing for over 30 years and has sold B2C, B2B, face-to-face, insides phone sales, cold calls, warm leads, inbound leads, opening, closing, and was a top closer for over 25 years. She’s been on over 40,000 sales calls and sold many products and services. She spent over 8 years in internet marketing, analyzed over 15,000 businesses online, developed marketing strategies, managed sales teams, and develop sales scripts and sales systems. Her FREE eBook, 12 Secret Sales Hacks, is available on her website, 416sales.com.