When

Wednesday, March 11, 2020 from 6:00 PM to 8:30 PM CDT
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Where

Kauffman Foundation Conference Center 
4801 Rockhill Rd.
Kansas City, MO 64110
 

 
Driving Directions 

Contact

SCORE Kansas City 
816-235-6675 

 

 

Marketing Strategy - 03/11/20 - C0019

Marketing Strategy provides you with an introduction to marketing methods and tools to maximize your customer reach. This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to: 

  • Outline your marketing strategy
  • Test your marketing message
  • Choose the right sales channel
  • Exercise your marketing strategy

Faculty:     Linda Zappulla has more than 25 years of marketing experience in every marketing discipline for highly regarded consumer brands as well as start-up ventures. She launched brands with revenues from $3 million to $300 million, over her career with companies including Payless ShoeSource, Birch Telecom, Revlon and Lenox China, as well as small start-ups. She served in strategic marketing and brand management functions for consumer products as well as business-to-business companies.  

Check-In is at 5:45 pm with the workshop starting promptly at 6:00 pm and concluding by 8:30 pm.