Strategic Use of Facebook Ads 

Social media is an essential ingredient to growing and building your business’s online presence. To help you to target your ideal client faster, Denise will cover these topics: 

1. Create an advertisement using free or low-cost solutions.
2. Understand the essential ingredients in creating an advertisement.
3. How to use suspense, emotion and intrigue properly in your content
4. Recognize when to remove your ad from distribution or increase your ad budget.
5. Why some Facebook advertisements go viral and why others do not.

   Speaker: Denise Lee

Denise is a certified project manager with more than 10 years of experience. She spent the majority of her work in the federal government, overseeing multi-million dollar projects for FEMA and the Census Bureau. Currently, she is the owner of Victor Novis, a management consultant practice. She teaches her service-based clients how to grow and scale their businesses using various tools. Visit victornovis.com to learn more about the practice. Send Denise a tweet at @deniseglee or connect with her on LinkedIn.