Digital Donor Recruitment: 7 Steps to Turn Online Followers into New Donors

About the Workshop: 

Nearly all nonprofits have fallen into this trap: we've built our homes on rented land, with social media as the main avenue to grow our influence and find new donors. Now that Facebook, YouTube, Instagram and even LinkedIn are public companies, the algorithms that we couldn't control in the first place are now being dictated more and more by paid posts. This will only increase in the future.

 

Nonprofits must pivot towards brand-building tactics that provide reliable reach. It can be done. Learn to build your house on land you own. This workshop will teach you the seven steps to grow your base of support in reliable and consistent ways. 

About the Presenter:  Maryanne Dersch

Maryanne Dersch is a teacher and coach for nonprofits in board leadership, fundraising and marketing. Her company, Courageous Communication, works with boards and organizational leadership to create cultures that work in trust, connection and ease to create a bigger impact.

She developed a method of fundraising, Superstar Fundraising, so organizations can have energy, resources and donors flowing to them and end the chase and grind of fundraising. She wrote the book Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What to Do About It so nonprofits can own, understand and share their value to attract like-minded donors.

Maryanne has spent her professional career in or serving the nonprofit sector. Previous to starting Courageous Communication, she spent 16 years at 501creative, where she led fundraising and marketing planning projects, wrote plans and developed creative material. Before 501creative, she was a consultant at Vector Communications for four years. 

She has served on boards and committees over the years, including Community Service Public Relations Council and the Saint Louis Chapter of Association of Fundraising Professionals. She has served on the board of Foster and Adoptive Care Coalition until they became her client. She has fostered dogs for Stray Rescue of Saint Louis for 20 years.

Maryanne graduated from the University of Missouri-Columbia in 1988 with a degree in journalism. She has three children adopted from foster care with her husband. She is known for her love of ultrahigh heels, extra-large Diet Cokes, and short karaoke rotations.

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