Social Media Basics Facebook and IG 

Start with Facebook

 Ask how many people have a business page

If not, get one set up and that’s something Molly can help you with her business

Show quick anchoring of pages - Facebook personal to have Facebook biz - have to have Facebook biz in order to have an Instagram biz page

Show example of a good, filled-out Facebook page

• Walk through the elements of the page:

• Masthead, profile picture, cover image, call-to-action button (book now, buy now, more information)

• Review the About/Story section on the right - talk about why this is important (possibly write in class)

• Pay attention to adding basic info - hours, address, etc. - all found in settings

Once the page is set up, invite people

Posting:

• Talk about planning

• Talk about using brandstory in the posts (write a post)

• Talk about being consistent with posting and replying to posts - how this helps with brand trust - not a “post & go”

Have to have a Facebook biz page to have an Instagram biz page

Instagram:

Biggest difference is the demographic - this is the 35 & under crowd

More ways to reach people than Facebook

It’s not politicized (yet) and more enjoyable

There are neighborhoods of IG, tonight we’re going to talk about one - others are Stories, IGTV & Highlights

Show example of a good IG biz page

Review the basic elements:

Bio - best practices

Profile pic

Postings:

• Talk about planning

• Talk about using brandstory in the posts (write a post) - use of emojis, use of images

• Talk about being consistent with posting and replying to posts - how this helps with brand trust - not a “post & go”

Questions - 20 minutes