Capturing the Power of Pricing: Key Components of Pricing Strategy and Tactics

In this workshop you'll learn the key components of pricing strategy and tactics to help your small business grow.

Items we’ll go over in this workshop:

• Factors determining the market price for goods or services.
• How to go about the price setting and re-setting process.
• Different pricing strategies for different business objectives.
• A framework for the concept of bundling.
• Economic topics related to pricing, price sensitivity and etc.
• How to avoid common pricing mistakes.

Workshop Fee $30

Presented by Lance Cunningham

Lance Cunningham is a certified SCORE mentor and volunteer. Lance’s background includes deep experience as an operating executive, corporate development professional, entrepreneur, board member, and advisor in companies serving the industrial, medical device, technology, and healthcare sectors in the U.S. and internationally.  He enjoys the process of strategic pricing in both B2C and B2B settings.

Register Now!Cancellation Policy:

If you need to cancel you must notify us via email 7 days prior to the workshop date. A confirmation of your cancellation will be sent once it is received. Calling the SCORE Fort Worth office is not acceptable for a cancellation notice. All no-shows or cancellations after 7 days will lose their paid workshop fees.

All workshop fees must be paid in advance prior to workshop date. For security purposes we will not be able to accept payment for workshops at the door unless workshop is being held at James E. Guinn complex in Fort Worth, TX.

CANCELLATION NOTICES MUST BE IN WRITING AND EMAILED to: Jenny Day at scorefw@gmail.com. Any other means of cancellation will not be accepted. 

SCORE is a resource partner with the SBA 

SCORE is a 501(c)(3) non-profit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for over fifty years. Because our work is supported by the U.S. Small Business Administration (SBA), and thanks to our network of 10,000 volunteers, we are able to deliver our services at no charge or at very low cost.