In light of recent events related to the Coronavirus Disease (COVID-19), the SBDC at ICNC will be cancelling all in-person consultations, workshops, seminars and events until further notice.

  • If you’re requesting a client consultation through the SBDC or International Trade Center (ITC), these appointments will be handled by phone or through virtual options. Please contact Merly Thomas (SBDC) merly@industrialcouncil.com or Enrique Rubio (ITC) enrique@industrialcouncil.com with any questions.


Thursday, March 19, 2020 from 8:30 AM to 12:30 PM CDT
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320 N. Damen Avenue
First floor
Chicago, IL 60612

Driving Directions 


Enrique Rubio, Director, International Trade Center 
(312) 433-7656 

Presented by the Illinois SBDC ITC at ICNC.

What is the Chinese Market for US Products + How to Start Selling into China

What is the Chinese Market for US Products? 

  • What is the state of the Chinese Market, where is the economy going, what is the government focused on in the next 5 years?
  • What industries are growing in China - what do they need that's not available locally, what specific products and technology?
  • What type of US products / components / services are the best (what is big now, what will be big in the future)

How to Start Selling Into China:

  • How do you map the typical market analysis in china; who is the competition, what is the size of the market, how much of that can you capture, what it will cost to enter, etc.
  • Will your US product have an audience in the China market - does your product fit into their supply chain and / or would customers use it? Is there the right physical environment (size, etc), does it fit culturally, etc. - or will you need to modify it? 
  • What will your sales channel be - direct, distributor, sales team, etc. Understand how China can be different.
  • Marketing - tradeshows, online market place, retail, and industry groups, etc.
  • Other concerns; regulatory, taxes, warranty, etc. 

Objective: At the end of the event participants will have gained a better understanding of the Chinese market and have solid knowledge of how to position their company and products to succeed. 


8:30 AM – Registration (Coffee and light breakfast items will be provided)

9:00 AM – What is the Chinese Market for US Products?

9:30 AM - Q&A

9:45 AM - How to Start Selling Into China

11:15 AM – Q&A

11:30 AM – 12:30 PM – Networking (Refreshments and snack items will be provided)



Kimberly Kirkendall, CPA, President, International Resource Development, Inc.

Kimberly Kirkendall, CPA has been a bridge between the U.S. and China for over 30 years.  She began her career in China, moving there in 1986 after graduating from Ohio State University. She lived in China for five years, where she ran two factories and managed the regional office of a U.S. parent company. During that time she developed a deep understanding and love for the country and its people.  Professionally she spent the first ten years of her career in operations, manufacturing and supply chain.  The second ten years began with her becoming a CPA and starting her own business as a consultant, both as interim executive for some companies (CFO, VP Operations, General Manager) and as an advisor for others. 

Her company, International Resource Development, Inc. improves operations and communication for clients with business in both the U.S. and China.  Recent Projects include: Establishing Accounting & HR Systems for a new Chemical Factory, Negotiating and Structuring a Joint Venture, Target Search and Negotiation for an Merger/Acquisition in China, Identifying and Establishing a Distributor Network, Market Analysis & Product / Channel Plan, etc.  Some of the company’s clients Include; Lubrizol, Invacare, Swagelok, Curtiss Wright, Worthington Industries, GOJO, Oatey, KT Tape, Bracalente, ChangAn Motors, MES Inc, Vitamix, etc.

Thank you to Associated Bank for sponsoring this workshop!

There is no cost to attend, but registration is encouraged. 

Register Now! 

The Illinois Small Business Development Center and Illinois Small Business Development Center International Trade Center is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA), the Illinois Department of Commerce & Economic Opportunity, and the Industrial Council of Nearwest Chicago (ICNC). Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact the center at (312)433-7656 or (312)433-2373.