WTS-GNY 2020 LinkedIn Workshop

Tips and Trends you NEED to know!

Are you going to make the most of LinkedIn in 2020?

LinkedIn is no longer just for job hunting! Get the best use out of your most underutilized network.

With 4 billion people around the world online, new digital behaviors are emerging. It’s essential to rethink strategies, create new capabilities, and prepare to adapt quickly to take full advantage of the new opportunities on the LinkedIn platform. Rachel Adler will share expert analysis and guidelines on the major changes and trends on LinkedIn and offer insight on how the public and private sector can take advantage of the biggest online opportunities in 2020.

In this workshop, you’ll learn practical skills, techniques, and strategies you can put to use in your digital communications.

Join us for this insightful, informative, practical workshop to help you maximize digital marketing on LinkedIn. 

Presenter

Rachel Adler, Senior Account Manager, and Digital Lead, Arch Street Communications

  

Rachel Adler is a forward-thinking and certified digital marketing specialist, branding professional, and unique storyteller, bringing more than ten years of experience to ASC clients, including managing ASC’s work on the New York Power Authority's ReCharge NY marketing initiative. Rachel directs digital and earned media strategies for Metropolitan Washington Council of Governments’ Commuter Connections and is the social media strategist on ASC community engagement projects including Clean Energy Communities with the New York State Energy and Research Development Authority, and the Westchester County Airport Master Plan. In her previous position as Business Development Manager for Digital and 5G Telecomm Businesses for the Fairfax County Economic Development Authority in Virginia, she established the first Social Media Week Fairfax event and programs to attract and retain businesses to Fairfax County.  Rachel also worked in public affairs at the New York State Empire State Development, supporting economic development events and campaigns with the Regional Economic Development Councils and StartUp NY. 

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About Arch Street Communications 

Arch Street Communications (ASC), a Women’s Business Enterprise and Disadvantaged Small Business Enterprise (W/DBE) public relations firm based in New York, delivers meaningful, measurable, defensible strategic communications solutions that build awareness, increase stakeholder understanding, and achieve project goals for State and federal public and private sector clients in planning, energy, and transportation. The firm brings a unique combination of strategic insight, marketing communications, and stakeholder engagement capabilities with a team well versed and passionate about how new emerging technologies, renewable energy, and transportation initiatives are changing people’s lives and contributing to job growth, economic development, mobility, safety and health. 

 

    

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This is a free event, open to members and interested members (applications will be available on site)

 

Register Now!