Thursday, March 12, 2020 from 8:00 AM to 9:30 AM EDT
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Willow Oaks Country Club
6228 Forest Hill Ave
Richmond, VA 23225

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Ashley Landes
AFP Central VA Chapter

Generate Additional Revenue: Step Up Your Sponsorship Results

Presented by Lewis Flax, Flax Associates

 Thursday, March 12, 2020
Networking, Registration, and Full Breakfast 8:00 - 8:30am
Program 8:30 - 9:30am

Corporate sponsorship often represents an important income stream for many nonprofits. At the same time, corporations are besieged by requests for funding and are more judicious as to which activities they support. Within the nonprofit sector, we have reached a critical decision point: How will you change your approach in order to improve results? 

Successful nonprofit organizations recognize that they must go beyond offering standard and outdated benefits if they are to increase sponsorship income. The focus of this session is to review proven strategies and tactics to increase corporate sector revenue.

Learning Objectives:  

  • Differentiate your organization from the crowd of others seeking sponsorships.
  • Learn how to create a successful revenue generating partnership program.
  • Leverage your board and volunteers to generate additional support. 


Lewis Flax specializes in assisting associations and nonprofit organizations generate corporate sponsorship and partnership revenue. He provides guidance in helping nonprofits step up their results by increasing sponsorship funding, establishing partnerships, and implementing board development initiatives. His firm, Flax Associates (established in 2008), offers guidance to national and local nonprofit organizations.

Lewis understands the challenges nonprofits face, both from an outside consultant's point of view and from the internal perspective of a nonprofit executive. He previously served as a Vice President for IEG (a sponsorship consulting firm) and served on the leadership team at Financial Executives International (FEI).

Lewis has led numerous trainings and board retreats and presented on behalf of many organizations catering to the nonprofit community including Association of Fundraising Professionals (AFP), American Society of Association Executives (ASAE), BoardSource, Candid (The Foundation Center), and the United Way. Lewis is a certified instructor for Dale Carnegie Training, a Master Trainer for the Association of Fundraising Professionals (AFP), and a member of NSA (National Speakers Association).