Where
Santa Monica College (Bundy Campus - Room 123)3171 South Bundy Drive
Los Angeles, CA 90066
Driving Directions
Parking
There is free parking outside of the room where the workshop is held.Payment
Space is limited. Please register and pay online to reserve your seat - $45
Contact
Narges Sandovaloffice.0009@scorevolunteer.org
E-mail Marketing 201: Advanced Tips and Techniques
For every $1 spent on e-mail marketing there is an average $44 return on investment. If you are not already doing it for your business, you need to start now.
Now that you learned the basics in E-Mail Marketing 101, in 201 you will learn:
- Brief Recap of the basics learned in 101
- How to create a content calendar with a complimentary digital
version sent to all students ($27 value)- In case you missed it in 101 - Advanced E-Mail Automations
- How to set up google analytic tracking links
- A/B Testing Tips
- Email Case Study Bonus! One student will get picked to be a case study!
Instructor: Patty Ross
Patty, a native Angeleno, has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal, health and beauty, motorsports, landscape design, political activism and non profits. Golden State Marketing, and her other business,California Wine Marketing, were founded in 2006.
Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.