Wednesday, May 27, 2020 from 9:00 AM to 4:00 PM CDT
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Volunteer Center McHenry County 
620 Dakota Street
Back Building, Conference Rooms E/F
Crystal Lake, IL 60012

Driving Directions 


Rebecca Stiemke and Laurie Bivona 
Volunteer Center McHenry County 
 Volunteer Center McHenry County

Cancellation Policy

If you need to cancel a workshop for any reason, the following refund schedule applies:

-One week or more prior to start date:
5% cancellation fee applies.

-Less than one week prior to start date:
No refund is available. 

If you have registered for an event but cannot attend, you may transfer your ticket to another person. Please contact us for assistance. 

Please note, we reserve the right to cancel or reschedule workshops based on attendance. In the case of a cancellation, you will be contacted promptly about a refund and other opportunities.



No matter what anyone tells you, marketing for a nonprofit is unlike any other type of marketing you can do.  Not only do you have programs or services to promote, but you also have a mission and goals to communicate in the hopes of acquiring new supporters. Not to mention the ongoing efforts to retain and grow those supporters.

We'll spend the day talking about why your first step should always be slowing down and actually defining your audience, what the difference between mission marketing and program marketing is, which tools you should already be using, how to use storytelling to share your mission and marketing trends to pay attention to and ones to ignore.

We've also invited several local nonprofit marketers who've succeeded in conquering some facet of the nonprofit marketing monster (or in many cases---many facets!) to participate in a Q&A panel to answer your presubmitted questions.

Topics will include:
  • Who are you talking to? Defining your audience then picking which tools work best to connect with them.
  • How list segmentation can help target your marketing.
  • Free to low-cost tools for email, graphic design, social media, photos and more, that make your job easier 
  • "Once upon a time..." Using storytelling to share your mission.
  • What is newsjacking and do I need an influencer?
  • How to get your audience to share their own stories and experiences.
  • A picture tells a thousand words---Instagram.
  • "Ready, set, action!" ---using video to share your programs and stories.
  • Trending hashtags that get you noticed.
  • How to use quotes to infuse emotion into your marketing.
Bobbi Baehne, President, Think Big, Go Local
Laurie Bivona, Program & Outreach Directory, Volunteer Center McHenry County


Non-Member Fee: $199
Bronze Member Fee: $179
Silver Member/Sponsorship Fee: $159


For more information, call 815-344-4483 or visit us at volunteercentermchenrycounty.org.