The Basics for Website Design: How to Get Started and Good Tools to Use

Eric will offer guidance for good design and how to get started. He will also introduce you to the best tools and resources with a focus on WordPress.  He will provide what you need to know to have a great website: 

Know your prospects and site visitors, build a profile; What is the purpose of the site; What will you offer them; Less is more in design; Be innovative and avoid clutter; Make it conversion friendly; Use visual elements to guide the visitor; Don’t let them leave empty handed (content marketing)

What is WordPress;  Why would you consider WordPress; Who will be creating the site; Build the project and manage it; How to hire a developer; How to do it yourself (host, install, theme, plugins, design)

Book recommendation on learning WordPress; Introduction to the WP community; Where to find themes and plug-ins for sale; Where to find design companies and freelance developers

 Speaker: Eric Sanchez

"I enjoy working closely with executive teams to understand their business and technology needs. I love doing this by surrounding myself with people that have a strong ethical compass and who prefer to help and inspire others as I do."

Eric Sanchez is dedicated to assisting businesses in achieving maximum potential through eliminating technology interruptions, and implementing new innovative technologies to streamline processes, and improve performance. Eric's specialties include: Implementing Effective IT Solutions, Consulting and Project Management, Web Design and Internet Marketing.  He enjoys public speaking, and speaks at many chambers, workshops and business groups year round. Also, he is a consistent contributor to Austin Business Journal and a presenter for SCORE.