How to Become the Go-To Brand in a Competitive Market: Four Steps to Higher Margins and Growth

March 12, 2020 9:00 am-noon SBA Entrepreneur Center 455 Market Street, Suite 600 San Francisco, CA 94105   Why do some companies stand out as the clear market leader, with strong profits and customers clamoring to do business with them, while others struggle and become forced to compete on price?   Learn the four pillars of sustainable differentiation that will help you attract higher-margin business and position your company for long-term growth. You’ll walk out with a framework for planning your journey to market leadership. About the Instructor:   Theresa Lina Stevens is the founder and president of Lina Group, Inc., a strategic marketing consulting firm that specializes in market dominance strategy, working primarily with technology companies on differentiation, positioning, market selection, marketing strategy and product marketing. Based in the San Francisco Bay Area and Silicon Valley, she is also involved with the Department of Management Science & Engineering at Stanford University. She has served as chief marketing officer for two Internet-related startups and began her career at Accenture. After several years there as a management consultant, Theresa helped found the firm's Communications Industry Group. She served as its Director of Worldwide Marketing and helped lay the foundation for what has become a multi-billion dollar business. Workshop Refund Policy: Refunds can be granted prior to workshop or if the workshop is cancelled. No refunds or access to class material after workshop is held.  A credit can be given for a future workshop. Please call our office at 415-764-4964 for assistance or send us an email at sfscore@sfscore.org. Registration fee: $45

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