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Where
This is an online event.Contact
SCORE North Metro Atlanta
Reach us by phone or email at:
678-506-0718
northmetroatl@scorevolunteer.org
How to Increase Profits and Sales
(Be More Profitable Than your Competition)
About the Workshop
How your products or services compare with others in your industry can make a huge difference in how profitable you are. Common wisdom is to “out feature” your competitors. But by using targeted marketing Blue Ocean strategies, you can separate your offerings from your competition and reduce your costs in the process. In the end, your offerings are more desirable and more profitable.
In this workshop, you'll create your own Blue Ocean strategy canvas to recognize how your offering compares against your competition and identify where the opportunities lie.
Attendees will learn:
- The difference between a red ocean and a blue ocean
- How to quickly determine where your competitors are not
- How to add value to your offerings while reducing cost
- How to create a strategy map
- Why getting rid of unnecessary features is a good thing
- How to find and exploit needs your customers have but haven’t asked for
Fee $30
Promo Code: In light of the economic situation caused by the COVID-19 coronavirus, our May Online Workshops are being offered at a discount.
When registering enter promo code S5718 to receive a 50% discount.
About our Instructor
User advocate Peter Hildebrandt has been helping companies make sound business decisions for 35 years. He is the principal in Covetability, a consulting firm specializing in bringing customer data into the design of product offerings. His clients range from high technology Fortune 500 companies to startup businesses. He is on three non-profit boards and plays the string bass professionally in his spare time. Mr. Hildebrandt has been a SCORE mentor for more than five years and has helped thousands of small business owners succeed.