Monday, April 20, 2020 from 1:00 PM to 2:00 PM MDT
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Julie Massaro 
ASA Colorado 

The Colorado ASA 30 Day Gross Profit Challenge

Attention ASA Colorado Members* - Join Us for This Complimentary (FREE!) multi-part Powerful Training Program Brought to You by Greg Marchand and ASA Colorado

Who Should Attend? 

Shop Owners, Shop Managers, and anyone wanting to grow skills specific to managing employees, increasing gross profit, and creating a sustainable automotive repair organization. 

Program Description:

During this unusual time in our history, shop owners and managers may find more time available to work on the business, rather than in the business. Now is the time to take advantage of the mental space to write and implement processes, fine-tune what processes already exist, and build new management skills. This program is intended for Shop Owners and Service Managers, or those who wish to develop business skills toward future employment opportunities. 

The focus on this program is ultimately growing Gross Profit, implementing processes and procedures that lead to increased Gross Profit, and engaging in actively learning new management skills. It is recognized that due to the current unique business environment that actual growth of the business is likely dependent on a return to some sort of normal traffic counts in the future.

What you can expect

  • Kickoff Zoom meeting on April 20th.
  • Each day you will be assigned a specific short video to watch, and a task to be completed. 
  • Every Thursday for a period of six weeks you will attend a one hour Zoom meeting where you can share progress, challenges, and accomplishments. We will answer questions and fill in the gaps as well.
  • You will be challenged. You will learn new skills. You will work on processes and procedures that you never had time previously to implement.
  • Discounts are offered on optional, supporting materials:          
    • Dashboard Virtual Coaching Tool ($150/mo -  normally offered at $250/mo)
    • Book: Managing Employees When Turnover is Not an Option ($17)
    • Book: Service Management Made Simple 2nd Edition ($17)
    • Book: Selling Automotive Service ($17)

Class Expectations: Active participation and skill development is expected from all participants. Due to the relative proximity of participants, group participants will not be expected to share specific KPI’s, actual processes or specific challenges with the group.

 30 Day Gross Profit Challenge Agenda:

Day #1: On NOT In

Day #2: Your Biggest Challenge

Day #3: Goal Setting

Day #4: Strategic Planning

Day #5: SWOT Analysis

Day #6: Labor Time Bump

Day #7: Increase Labor Hours Sold

Day #8: Parts Matrix

Day #9: Understand Your Highest Gross Profit Jobs

Day #10: Focus on Production

Day #11: Technician Goal Worksheet

Day #12: Service Advisor Goal Worksheet

Day #13: Scheduling System Worksheet

Day #14: Quality Control Process

Day #15: Daily Shop Production Tracking Sheet

Day #16: The Test Drive

Day #17: Customer Problem Analysis Sheet

Day #18: Empower Every Employee to Protect Gross Profit

Day #19: Pay Plans

Day #20: Customer Referral Program Plan

Day #21: Fine Tune Your Dispatch Process

Day #22: Parts Sourcing

Day #23: Facebook Marketing Plan        

Day #24: Instagram Marketing Plan

Day #25: Tools and Equipment Planning

Day #26: Growth Hacking Your Repair Shop

Day #27: Your Training Plan

Day #28: Yearly Review Process

Day #29: Lost Customer Tracking Form

Day #30: Your Mentor Program

Let us help you build your business for the future in these tough times!  Register today!

About the Instructor:


Spend some time with one of the best trainers in the Automotive Services field - Greg Marchand | SERVICE SALES ACADEMY | Greg Marchand is an author, industry consultant, and passionate educator. As a former shop owner, Toyota business consultant, and college teacher, Greg is passionate about the health of the automotive industry. Greg designs and delivers knowledge rich, engaging automotive service and sales curriculum for instructor led and virtual instructor led training programs delivered throughout the U.S., Canada, and Europe. 

He also conducts in-shop process consultations worldwide and served as the Special Advisor to the President of Kia Motors Adria Group. His spare time is spent fishing,skiing, and ice climbing. Greg holds an undergraduate degree in Automotive Technology and an MBA in Organizational Sustainability. Exceptional Customer Handling Skills provides participants with industry best practices that lead to increased customer satisfaction, higher customer retention, and better profitability. Attendees also learn how to reduce the anxiety of dealing with upset customers.

* Not an ASA Colorado member currently - no problem, take advantage of our limited time special offer - join now at no cost and we will bill you later in the year when we things get back to normal.  Call Julie at 303-202-5231 or email asaco@asacolorado.org.