Friday, May 15, 2020 from 12:00 PM to 1:00 PM MDT
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This is an online event. 



AFP Chapter Administrative Office 

May 15th Webinar - Win Your Donor’s Affection with a Strategy that Matters

Friday, May 15, 2020

Win Your Donor’s Affection with a Strategy that Matters"


Karla Raines, Corona Insights


Why does your organization matter? Why should it matter to me?

Every time a donor considers your purpose-driven brand and offerings, they ask these two questions. “Why” is the tape running in the back of their minds. Do you know their answers? You can’t afford not to. Welcome to the customer zeitgeist. Donors are dialed-in 24/7, 365. That was true before the pandemic and even more so today since online is our lifeline. Once you understand your donor holistically, you view choice from their perspective. You embrace a customer mindset. What does customer mindset mean for your fundraising strategy? Everything. Mindset determines what matters.

The webinar if available for free to AFP and non-AFP members. Registration is required and is limited to the first 100 that sign up. 

Sponsored by:


For questions call the AFP Office 303-394-6388.