An "INTRODUCTORY" Workshop on a basic understanding of how the web’s search engines work to bring business to your door through an optimized web presence.
You'll learnhow your web pages should be structured to work for you and the critical role of keywords, links, and revues in this process. The role of competitive research, PPC (pay per click) advertising & advice on key parameters to monitor your progress are covered. You can then easily proceed to in-depth study from more advanced courses like SEO industry leader Moz offer free.
SEO is the underlying process used by search engines like Google and Bing. They use keywords understand what you offer & then match queries from your potential clients with your web pages 24/7 even when they don’t have your web address.
The multi-step hands-on Workshop include:
- Preliminary reading and questionnaire
- Help after the event to prepare your eCommerce marketing plan
- Feedback on your plan (submit within 60 days)
- A one-on-one video session to discuss aspects of your own web marketing plan
- An audit of 40+ parameters of your website when complete
-- IN CONJUNCTION WITH SCORE DALLAS --
You will receive Zoom link prior to class
Your Presenter: Stan Booth
Stan Booth, has helped many companies plan and audit their website and web presence since 2014. He presents regular SCORE workshops on website optimization (SEO).
He brings 20+ years small business experience using the web to market successfull in all 50 states. His practical hands-on approach concentrates on how to implement a web based eCommerce strategy
Business Strategy & Planning, Business Operations, Technology & IT Services, Sales, Marketing & Public Relations