Library Communication Strategies for COVID-19 and Beyond - Webinar (05/21/20)

Libraries are operating during an especially challenging time right now. Most libraries have closed due to the impacts of COVID-19. Like many other organizations, libraries had to close quickly, shift to a remote working model without much lead time, and pivot to offering “virtual” and remote services and programs. Throughout this process, libraries have had to communicate with customers and other audiences in new and different ways. Now, faced with the potential to reopen, libraries must shift their strategies yet again, while facing potential funding cuts as the result of an uncertain economy.

In this webinar, we will discuss the impacts of COVID-19 on how we communicate, what we have learned thus far, and how we can apply that going forward. We will also discuss communications strategies for reopening libraries, and how we can become more nimble and prepared for future potential disruptions.

Virtual Trainer: Cordelia Anderson

Cordelia Anderson is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included the Library for the University of North Carolina at Charlotte, the innovative design firm Margaret Sullivan Studio in New York and the Fort Worth Public Library.

Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.