George Gremse
SCORE Broward
954.356.7263
mail@browardscore.org
SCORE Broward office hours: Monday – Thursday from 10:00 am to 2:00 pm
This workshop is for small business owners and future entrepreneurs dealing with the challenges of the current pandemic!
If you are trying to stand out from your competitors and you want to build a name in your industry during these challenging times, a clear branding strategy is what you need in order to succeed.
Branding is an exciting thing and helps build the trust with your clients. It is the backbone to your organization or product. People no longer buy goods or services, they buy stories and feelings.
You will be presented different tools and techniques that will help you to build your brand and strategy for transforming your brand during the COVID 19 Crisis!
This workshop will guide you to answer the following questions:
• What do I need to know in order to get started with branding?
• What parts of my brand do I need to improve during a crisis?
• What are the brand elements and associations?
• What is true about brand building?
• Building your brand and building brand equity
• How do I benchmark against my competitors?