Getting Started with Google Analytics

Google Analytics is a fantastic tool. Best part is, it's free to use for everyone! No matter if you have a 2-page website or a massive eCommerce website, you can use Google Analytics to understand how your customers are using your website and where you can improve their experience. In this workshop, learn about the basics of Google Analytics, why it's important, and how you can use it for your benefits. We will go through a walk-through of how you can set up Google Analytics so you can start getting data from your own website.

     Speaker: Mo Hossain

Mo Hossain is a Workshop Presenter volunteer for SCORE and an expert in Business Data Analytics and Website Optimization. Mo worked in NYC and London with international companies for several years, where he helped major retailers, media and technology companies make sure their customers were having a great user experience. After working as a Sales Engineer, Solutions Consultant, Software Developer and DevOps Engineer, he decided to open up his own business, Data Up, to help small and medium size businesses understand their data and create a better online experience so their customers keep coming back.