Ten Star 2020 logo 

When

Wednesday, June 10, 2020 at 1:00 PM CDT
-to-
Wednesday, August 12, 2020 at 2:00 PM CDT

Add to Calendar 

Where

This is an online event. 
 

 
 

Contact

Madeleine Crouch 
AFP Greater Dallas Chapter 
972-233-9107 x204 
afpchapteroffice@afpdallas.org 
 

Greater Dallas AFP Workshop Series: Summer of Online Fundraising Optimization 

On the second Wednesday each month this summer, NextAfter and AFP Dallas will host a webinar exploring a different area of online fundraising with a highly practical and research-backed webinar.

Register for individual webinars, or save and register for the entire 3-part series!

(Even if you missed the June 10th webinar, you can still register for the series and receive the slides and recording for Session 1!)

Session 1: Email & Donor Acquisition | Wednesday, June 10th, 2020 at 1 pm CDT

Learn how to use content to grow your email list and acquire donors, instantly! After this presentation, you’ll know how:

  • To create and present an offer to better acquire emails.
  • To use Facebook ads to generate quality traffic. 
  • To use an instant donation page to turn new mail subscribers into donors quickly. 

Session 2: Email Fundraising Optimization | Wednesday, July 8th, 2020 at 1 pm CDT

Learn how to optimize your fundraising emails to get more opens, clicks, and donations. After this presentation, you’ll know how:

  • To send emails that stand out in your donors inbox.
  • To use the sender, subject line, and preview text to get more opens.
  • To craft a personal, human and high-performing email appear.

Session 3: Donation Page Optimization | Wednesday, August 12th, 2020 at 1 pm CDT

Learn how to turn more website visitors into donors with an optimized donation page. After this presentation, you’ll know:

  • The three types of donation pages and when to use them and why. 
  • How to increase value and reduce friction on your main donation page to increase conversation rate, average gift, and revenue. 
  • How to position and secure recurring gifts.