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Wednesday, August 12, 2020 from 1:00 PM to 2:00 PM CDT
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This is an online event. 



Madeleine Crouch 
AFP Greater Dallas Chapter 
972-233-9107 x204 

Greater Dallas AFP Workshop Series: Summer of Online Fundraising Optimization

Donation Page Optimization 

On the second Wednesday each month this summer, NextAfter and AFP Dallas is hosting a webinar exploring a different area of online fundraising with a highly practical and research-backed webinar.

Register for individual webinars, or save and register for the entire 3-part series!

(Even if you missed the June and July webinars, you can still register for the series and receive the slides and recording for Sessions 1 & 2!)


Session 3: Donation Page Optimization | Wednesday, August 12th, 2020 at 1 pm CDT

Learn how to turn more website visitors into donors with an optimized donation page. After this presentation, you’ll know:

  • The three types of donation pages and when to use them and why. 
  • How to increase value and reduce friction on your main donation page to increase conversation rate, average gift, and revenue. 
  • How to position and secure recurring gifts.   

Session 2: Email Fundraising Optimization | Wednesday, July 8th, 2020 at 1 pm CDT

Learn how to optimize your fundraising emails to get more opens, clicks, and donations. After this presentation, you’ll know how:

  • To send emails that stand out in your donors inbox.
  • To use the sender, subject line, and preview text to get more opens.
  • To craft a personal, human and high-performing email appear

Session 1: Email & Donor Acquisition | Wednesday, June 10th, 2020 at 1 pm CDT

Learn how to use content to grow your email list and acquire donors, instantly! After this presentation, you’ll know how:

  • To create and present an offer to better acquire emails.
  • To use Facebook ads to generate quality traffic. 
  • To use an instant donation page to turn new mail subscribers into donors quickly.